The international project Efficient Social Advertising in Russia to gather people to educate in social projects promotion.
15 regions of Russia were taught how to produce and promote social advertising during the project by Social Advertising Laboratory on the initiative of the Presidential Grants Foundation.
The list of 15 regions includes Arkhangelsk Region, Belgorod Region, Volgograd Region, Vologda Region, Kaluga Region, Kostroma Region, Nizhny Novgorod Region, Penza Region, Tula Region, Tyumen Region, Krasnodar Region, Khabarovsk Region, Mari El Republic, North Ossetia Republic and Chuvash Republic.
The course consisted of five modules:
1. Key concepts of social advertising, history, psychology
2. Development of the social advertising product
3. Legislation in the social advertising
4. Modern technologies of social communications – work of social media, content production and promotion of communication programs
5. Presentation of social advertising products, placement and monitoring and evaluation of the effectiveness of social advertising
At the end of the course, regions presented their own social projects. The best works are promoted in the advertising space of the regions