International Conference “Raising Effectiveness of Social Advertising in Russia”

The IV International Conference “Raising Effectiveness of Social Advertising in Russia” has confirmed its high status being the unique expert ground for reflection and analysis of the dynamic and fast processes taking place in the social advertising in this country. This is a guarantee for the system’s successful functioning, and therefore, for the effective solution of the long-standing social issues.

Background:  IV International Conference “Raising Effectiveness of Social Advertising in Russia” took place on December 10-11, 2012 in the Public Chamber of Russia (Miusskaya Ploschad 7, Building 1)

Organizers: Social Advertising Laboratory; Agency for Social Information; Social Policies, Labor Relations and Life Quality Commission of the Public Chamber of Russia; Department of Integrated Communications of the Higher School of Economics

Partner:  Social advertising media library Atprint.ru

Information partners: socreklama.ru information and analytics portal, 1soc.ru portal, advertology.ru portal devoted to advertising; Advertising: Theory and Practice Journal.