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Speakers

W. Douglas Evans is Professor of Prevention and Community Health and of Global Health, and Director of the Public Health Communication and Marketing Program in the School of Public Health and Health Services at The George Washington University (GWU).

He has published widely on the effectiveness of social marketing and behavior change interventions in various subject areas and global settings. His current research focuses on the use of branding strategies in public health, and evaluation methods using new and mobile media. In 2008, he published the volume, Public Health Branding, and is currently finishing a second book, Global Social Marketing Research, both from Oxford University Press.
 
Dr. Evans is serving a 4-year appointment (2007-2011) as a member of the Secretary of Health and Human Service’s National Advisory Committee on Health Promotion and Disease Prevention (Healthy People 2020). He is also an expert panel member for the health marketing and health communication review of the Guide to Community Preventive Services. Dr. Evans consults on numerous global health programs, including branding of condom use and condom social marketing programs in Africa, Asia, and Eastern Europe in collaboration with USAID and World Bank funded programs.

Dr. Evans currently is Principal Investigator (PI) of a 3-year grant (2010-13) from the Telemedicine and Advanced Technology Research Center (TATRC) of the Department of the Army to conduct a pilot evaluation study of the text4baby mobile health intervention for Military Health Service (MHS) populations. He is also PI of a 5-year grant (2010-2015) to evaluate the Teen Alliance for Prepared Parenting (TAPP) program enhanced with the SPIN USA home video training program. This demonstration project, funded by the US-DHHS, Office of Adolescent Pregnancy Prevention, is currently being implemented at Washington Hospital Center (WHC). The project augments TAPP services with SPIN Video Home Training (VHT), a strengths-based intervention that targets Parent-Child Connectedness (PCC) to improve life skills.


Carl Le Blond, Deputy Executive Creative Director of Ogilvy Group CEE

Carl started in advertising as a junior creative at Ogilvy and Mather London.

He quickly moved up to Creative Director. After ten years he moved on to Bates (C.D.), D'Arcy (C.D.) and McCann's (Exec. C.D.), winning a host of awards along the way including Cannes Gold, New York Festivals Gold, London International Gold, Gold Clio’s, Bafta, D&ADs, BTA, Creative Circles, APG Grand Prixs and Gold’s, Epicas and Esprix's.

After leaving McCann's and taking a short break from agency life, Carl returned as a director at Garrett’s. In his first year he was nominated at Cannes in the young directors section. He then moved to Annex Films and shot campaigns for Wales Tourist board, Cancer Research and Golf Tourism, to name a few.

His first short film "Dirtbox" was given Official Selection at the New York Short Film Festival and won Best Actor at Brooklyn International Film Festival.

In 2006 Carl returned to Ogilvy, this time in the Amsterdam office as Group Executive CD for advertising, direct, activation and digital.

Carl has been on quite a few International juries and recently hosted and judged NY Festivals and Cresta Awards in Amsterdam, The Red Apple in Moscow, Golden Drum in Slovenia. He is part of the ongoing Cresta grand jury; he has also judged D&AD, and London International Awards in most disciplines. In 2009 Carl moved to Ogilvy Group Moscow as chief creative officer. Carl currently divides his time between Moscow, (and when he can) London and his garden in Northamptonshire. He likes to ski, cycle, paint, write scripts and direct all at the same time.


Terrance M. Slobodian, Chief, Private Fundraising and Partnerships Division UNICEF, Russian Federation

Prior to joining UNICEF, Terry was a highly sought-after consultant in Canada and the USA after successfully serving as President and CEO of Bridgepoint Health Foundation, and Vice-President of Bridgepoint Health Corporation. Terry was responsible for the Foundation's overall operations, leading all fundraising, development, branding and awareness efforts in support of the research, teaching and patient care mission of Bridgepoint; one of Canada's leading complex care and complex rehabilitation hospitals. He was also responsible for managing a $60 million “Life Changes” capital campaign to build a new $400 million Bridgepoint campus.

Previously, he held the senior position of Vice President, Advancement, and President, Foundation, at the University of Ontario's Institute of Technology and Durham College. In this role he helped to establish Ontario’s newest university and led the University's $100 million capital campaign and was responsible for planning and executing a comprehensive marketing and public communications campaign.

Prior to this, Terry spearheaded multiple fundraising and marketing initiatives, including two hospital campaigns: Northumberland Healthcare Corporation's campaign to build a new hospital in Cobourg, and Quinte Healthcare Corporation's campaign to build a new hospital in Bancroft. Both efforts exceeded the fundraising goals and were completed under budget and ahead of schedule and was awarded “Best Hospital Campaign in Canada”.
He also spent 7 years living and working in Eastern Europe helping to pioneer and establish a micro-enterprise development organization that created and sustained numerous businesses and jobs throughout Eastern Europe and Russia. He also created an NGO that has provided thousands of inner-city youth in Slovakia to experience the joy of sport regardless of physical or financial ability.

Terry is a thought leader in New and Social Media with almost 11,000 followers on Twitter and one of the world’s most followed experts on philanthropy, NGO’s and microfinance.

Awards include Her Majesty Queen Elizabeth II's Golden Jubilee Commemorative Medal for "making a significant contribution to Canada and impacting literally thousands of lives through humanitarian service", and the University of Western Ontario's 2005 Alumni Award of Merit.