The Conference aims at gathering key players in the social advertising sector and helping them build a constructive dialogue which will contribute to the formation of strong theoretical and practical schools of social advertising in Russia.
The main task for the Conference participants will be the development of legislative and practical mechanisms allowing Russian social advertising to be more effective. Other priority task is to share experience in getting orders, developing, producing, placing and analyzing a social product.
The Conference takes place in Russia for the first time and represents an important and topical event for the society. Results of the Conference will greatly influence the future of social advertising, its quality and effectiveness, and the amount of social products made in the big cities and regions of Russia.